A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few logical reasons why you need to protect your brand:

Notice

Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will observed that you already own the mark, it is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. 3rd party is put on notice to find a new and different mark. With such notice, registering your mark prevents any conflict in the.

Social Media

Social media is the best way to resource for a lot of businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies in place to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s promoting account. Have a look at venue’s policies for more. However, I have found that whenever complain the social media site of those wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership of your subject company name. A trademark registration gives compelling proof of brand control.

Brand Loyalty

Registering your mark shows a persistence to your brand name and shows prospects that commitment. The goodwill that could be developed through such commitment is invaluable to an online renewal of trademark in india-business.

Cybersquatting

Cybersquatters register domain names that are the same or much other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name name that is identical or similar for your own trademark.

Trademark Renewals

Trademark registration can work for as long as you continue using the mark in commerce. Usually are some firms that have registered trademarks that are over 100 years old.

Trademark registration may not necessarily for every business. However, there a variety of compelling options for protecting your brand because you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.